We don’t all run to compete. Millions run for Health. Peace. Sanity. Social. We call you Everyday Athletes

We design running fits for you - so you can own your Oomph: the natural high that powers your personal best, in performance and play. 

Our mission is to create a running wardrobe you'll love - designed to inspire everyday athletes to own their Oomph. Each piece is thoughtfully made to bring a unique blend of style, versatility and lasting quality.

We’re from South Africa. We take a function-first approach.

We use local suppliers and sustainable materials wherever possible. We limit production to reduce waste. Our packaging is 100% recyclable. We always tell it straight.